THE MOBILE STRATEGY
We have been watching what dealers have been doing on our mobile app platform to get ahead of this situation and we are impressed! Here are just some of the ways dealerships have been proactively adapting business needs with their mobile apps.
Dealers have been able to communicate with their customers right on their mobile phone lock screens. Updating customers about extra precautionary measures at the dealership, changes in hours of operation, and announcing new servicing options available.
Depending on their area, some dealerships are affected by shelter in place mandates. Affected dealers have been able to adapt by using the native built in pick up & drop off scheduler in the app, no 3rd party service required.
Some dealers have been mandated to shutdown showrooms and have been operating solely in the service departments. With the shift to service, what better time could there be to retain and reward your customers for their loyalty during these critical times with the native built in Loyalty Rewards system. Dealerships have been able to customize the program on the fly to handle new service incentives.
Some showrooms may be shut down but not the mobile app! Dealers have ensured customers and potentials have been able to browse LIVE inventory, view photos, ask questions, and apply for financing all through the mobile app. Others are utilizing the custom form builder to facilitate lease returns remotely.