How a Mobile App Benefits Car Dealers
The global pandemic has changed the world, and many of those changes are here to stay. We’re now doing much of our business from home, and that includes working, schooling, and shopping. Smartphones have become the new shopping mall, and that’s the main reason why every retailer, even car dealers, need a mobile app of their own. Contact us today to schedule a demonstration!
1. Attract Views
These days, “window shopping” means shopping on a Windows (or Android, or Apple) device. People are staying home; they’re not going to car dealers’ lots to kick tires and see how they look behind the wheel. No, they’re clicking the links that catch their attention. If you want your links to be the ones clicked, then you’re going to have to know your market and what they’re looking for. The right mobile app platform can help you do that with geo-targeted digital marketing campaigns. Contact us to schedule a demonstration today!
2. Convert Viewers to Shoppers
Getting prospective buyers’ attention is obviously the first step to making a sale; however, you have to convince them not only that they want to buy a car, but that they want to buy from your dealership! Again, here’s where geo-targeted marketing strategies come in. The app platform can notify your sales staff when the prospect triggers a geofence, and your salespeople can step in with a personalized pitch. Let us show you how this works.
3. Give Shoppers Information
Making the customer aware of what you have to offer is the first step, but it’s the first step in a long journey. Most of today’s shoppers want to do a lot of research before making a purchase as large as an automobile, and you want to make it as easy as possible for them to do this. A good mobile app designed for car dealers puts all of this at their fingertips. They can look up makes, models, trim lines, options, incentives, and more on their own time and in their own way. Contact us today to learn more!
4. Make the Transaction Easy
Buyers may want a specific vehicle, but they also want an easy transaction. This means that they want and deserve transparency as far as pricing, incentives, financing options, warranty and service options, and more – and a lot of them want it presented in the dealer’s mobile app so that they can review it without feeling pressure in a dealership office. Let us show you how to make that happen with a demonstration of our mobile app.
5. Schedule Service and Maintenance
Yay, the buyer has bought the car! Now you want to keep them coming back to you for scheduled service and maintenance, and the best way to make this happen is to make it easy for them. By now, your customer should be completely familiar with your mobile app, so encourage them to browse the service department menu and schedule all their service and maintenance that way.
You can target them with special offers based on the recommended maintenance schedule, and you can increase customer spending by presenting complementary offers as well. This keeps your customer in your showroom and ensures that you will be top of mind for all automotive-related needs. Contact us today to schedule a demonstration of the mobile app that can make this happen.
6. Offer Rewards and Notifications
Car dealers can set up loyalty programs through their mobile app so that customers receive loyalty points for scheduling service or completing other activities, such as writing reviews of the dealership, making referrals, or any other related activities. They can trade in these points for discounts on service or dealership swag, which is also great for keeping your name and logo visible in the community.
You can also set your app to notify customers of events such as sales, new inventory, dealership events, manufacturer recalls and notifications, or anything else that you think they’d be interested in – and the app can even help you figure out what might interest the customer! Schedule a demonstration today to see more.
7. Sell and Service More Vehicles
This is the bottom line, right? All things considered, car dealers with a good mobile app are going to sell and service more vehicles – which is what every dealership needs to improve their bottom line. Contact us today to schedule a demonstration of the most comprehensive mobile app in the automotive industry.
8. Know That You’re in Good Company
If you think that this all sounds too good to be true, read what some other car dealers think about this mobile app.
“Delivering a superior experience across our dealerships is at the very center of our digital strategy. As our customers continue to move toward a mobile-first approach, Mobile Dealer helps us to deliver the best mobile customer experience when they buy and service from our family of dealerships.” – LAND Auto Group, Kelsey Bilyk, Group Marketing Director
“Mobile Dealer has boosted our inventory views by over 110,000 over the past six months which has helped us to drive more sales growth. Over 75% of buyers that visit our lots already have the app downloaded. Each time I push an offer or new listing to our app, our sales call volumes increase two fold. Mobile Dealer delivers INCREDIBLE value to our digital marketing program.” – Ohio Trucks Group, Mike Linder, Marketing Manager