As every company is racing to send out important communication to their customers amid COVID-19 via email, the problem is EVERYBODY is sending emails. Your emails are getting lost in a sea of hundreds of other emails with a similar message. This is why standing out with push notifications is crucial! Below we share the top reasons they work so well, especially during these times.
The statistic speak for themselves. There’s a 75% opt-in rate for mobile users to accept push notifications, a 90%push notification open rate of those users, while more than 50% of them share their location data as well. The reachability and engagement of push notifications is often superior to email.
When we say direct we mean DIRECT. Reach customers directly on their smartphone lock screens where they can see your messages before even unlocking their devices! This puts you in the front of the line when it comes to your customers attention which is crucial to always remain top of mind.
Since push notifications were bred from the mobile world, they can take far more advantage of mobile technologies. Push notifications can be automated based on customer location for hyper personalized experiences for example using beacons in your dealership or in conjunction with geo-fences using Google Maps.
The Bottom Line?
Email has and will always have its place and usage, but push notifications should be essential to your messaging. Contact us below to learn about how you can better connect with customers using push notifications