A mobile app can increase revenue to your Fixed-Ops with Online Service Appointments.
Speed and convenience are big winners in a crowded marketplace. Car dealerships are constantly looking for new and innovative ways to connect with their customers. As a car dealer, you will come across all kinds of people.
Some might not even have a smartphone. However, it’s important for you to make sure that you embrace digital technology and provide services that are useful not just for your customers, but also help you grow your company.
Online service appointments are an excellent choice. Every day, many customers will bring their car to your dealership to get them serviced.
It’s a common way of making sure that your car remains neat and clean. It’s also a big cash cow for dealerships themselves. Therefore, you will have to make sure that you provide them with a convenient method for booking their appointment.
Throw Tradition Out the Window
The older, traditional method for setting up service appointments is incredibly boring. It creates a lot of trouble and is generally very difficult to manage. You have to individually write down appointments and then manage them altogether. However, with online service appointments, things become much easier.
Adoption can be a bit difficult. You have to make sure that you get more and more people to adopt the online model, and this is going to pose quite a few challenges. There are several things that you can do to promote this business concept and get more people to start using your online appointment scheduling on your new Mobile App.
- Highlight the Benefits of Online Service Appointments
Instead of simply promoting, you need to really show and tell your customers the advantages. One of the main reasons why so many customers like to stay away from technology is because they simply don’t understand how it works.
Most people are so comfortable in booking their next service appointment over the phone, so they don’t want to try anything else.
However, what these people don’t get is that online service appointments can be incredibly simple to manage. They can simplify matters to a considerable degree by providing a basic platform through which users can book their next appointment.
The next time a user visits your dealership, show them the process and walk them through it. If they get the basics, they will easily book online.
- Know Where to Find Customers
If customers aren’t using social media or any other platform, you won’t be able to target them via email or other methods such as social media. Instead, you will have to take a slightly different approach to really reach out to them. It’s going to require a bit more patience, but it’s definitely going to be effective.
If you have a consistent group of recurring customers, talk to them in detail face to face and explain the features. It’s important for you to highlight the main features right off the bat because many people might not stick around for the full lecture.
This might be your only opportunity, so it’s important that you market it as a really big thing.
If a customer likes what you have to say, they will show more interest, and this is your opportunity to grab their attention. Once you do, it shouldn’t be difficult to highlight the benefits.
- Start with the Tech-Savvy
Tech savvy people are generally quite willing to adopt new platforms and simpler ways of doing business. If you have a platform for service appointments, they won’t really mind jumping on to it. It’s so much easier for you to focus on these people in the beginning.
For instance, start by offering a discount to customers who book online. Almost immediately, you will notice an increase in the number of people who jump on the platform. It’s important that you entice your customers by offering them something of value. Once you are able to hook them in, you can then offer recurring bonuses or create a loyalty program of sorts.
- Build a Relationship
Dealerships are known for their service standards. If you don’t create one, it’s going to be virtually impossible for you to have them stick around for a longer period of time. By offering an online chat option and giving them a platform where they can connect with you, it’s a great way to establish a rapport.
That’s not all; you will also need to make sure that you show up at the time of their appointments.
- Build Partnerships
Finally, you can also offer additional promotions by partnering with other businesses. This is another excellent way to improve your adoption rate quickly. It will immediately increase the number of service appointments dramatically.
If you want, you can schedule a demo of our mobile app service that is focused on car dealerships, and will help you get more customers through online bookings!
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