Mobile phones and their mobile apps are the most popular way for people to search for the services they want and need.
This offers dealers an enormous opportunity to establish relationships with customers and leads, and they can communicate directly with customers and people who might use their services. If you are looking to increase your engagement and build loyalty with your customers, creating a mobile app is a great idea.
Your Mobile App Creates Brand Recognition
When a customer finds your site, you should have an offer to download your mobile app. This way, the icon with your name is on the screen of their smartphones each time they look at it. This helps to create brand recognition so that when they need an oil change or want to look for a new car, they will think of your dealership. If the app is user friendly, they will use it before doing an online search. Your dealership name will stand out in their minds and they will refer you to their friends and families.
You Can Offer Promotions and Other Discounts
Another way to keep customers engaged through your mobile app is to offer promotions and other discounts. For example, if you have a promotion, it can show up as a notification on the app. Your customers will open the app to find out what it is. As long as you are offering promotions that your customers want, you will increase your revenue this way. This helps you to stay engaged with your customers, which helps to develop a relationship and build trust.
If you have a dealership, creating a mobile app for your customers can help you engage with them.
You Can Compile Data on Your Customers to Improve Your Business
When you have a mobile app, you get valuable data on your customers so that you can learn more about them. You can custom tailor your services and promotions to improve your customers’ experiences. The key to customer retention is making sure that they feel appreciated and valued, and when you have data that helps you to understand their needs, you can do this more efficiently.
You Can Boost Engagement to Help Improve Your Business
In addition to offering promotions and discounts, you can conduct surveys and polls. You can find out what customers prefer, including size of cars, styles, colors, trunk space, how many people it holds, and more. This gives you more specific data on each customer so that you can send them information and offers that relate directly to their interests. This is a great way to build a relationship and create trust with potential customers.
You Can Entice Your Customers with High Impact Videos
Customers love to see videos of a test drive, interior features, and close looks at the exterior of vehicles. This gives them an opportunity to virtually experience a vehicle before they come in to make a purchase. You can include these types of videos so that customers can gather more information on cars they are interested in purchasing or leasing. This might help them to take that next step of coming in and test driving it or purchasing it.
You Can Use a Mobile App to Personalize a Customer’s Experience
Another benefit to a mobile app is that you can personalize your customers’ experiences. You will be able to address them by their first names, and you can customize the information they receive by tracking their preferences. You can simplify the process of selecting a car for them by helping them remember what they are interested in, and you can let them know when you offer incentives to purchase the model they like best.
You Can Create a VR Test Drive Experience
Virtual reality is becoming more and more common, and you can use it to provide your customers with a virtual test drive of the vehicle they prefer. The technology is similar to what you use in a video game, and your customers will enjoy seeing what it might feel like to drive the car they want to buy. This also gives you an opportunity to develop your brand name and engage with your customers.
Your Customers Can Build Their Dream Vehicles
Another feature that you can include is one where your customers can build the vehicle they desire. This allows them to see the car they want before they come in. They can match their version with cars you have available, and they can save it for future reference. They can make changes if they change their minds, and they can see the car they want to buy. This may help to give them the push they need to come in and see the real version.
If you have a dealership, creating a mobile app for your customers can help you engage with them. This builds brand recognition and customer loyalty so that they will come to you when they are ready to purchase a car or need services performed.